Genius is in the idea.
Impact, however, comes
from Action!
The event was held online due to the pandemic for the first time, so generating buzz and excitement became crucial to driving the audience engagement. The aim was to enable notable sponsors by offering them benefits from visibility and promotions. The awards have to be placed as the most prestigious across social media and other platforms.
A pre-event impact was planned with a full-blown Event & Launch PR strategy to establish the relevance of the awards. A 360-degree strategy through Earned, Owned & Paid Media was laid out to rope in digital, radio, and print media. Post-event sustenance was equally important to maintain the engagement. Hence, we carefully planned the post-event media stories and also kept track of the social media responses about the event.
Extensive coverage across popular platforms succeeded in engaging and capturing the attention of the target audience. An overwhelming reach was recorded pan-India with an outstanding social media footprint and heartwarming organic user engagement across platforms.
Leveraged the power of PR to create a buzz around the
awards across various platforms.
Promoted the show across press and other
offline channels to gain traction and engage
the audience.
The challenge was to create buzz and intrigue around the books before the launch. It was necessary to increase the visibility of the story and extend its reach post-book launch. The brief was to establish a media presence for the authors for a strong reader connection.
A planned approach to cover the book launch with impactful Press Release Stories and intriguing articles about the book and author. We covered the connection made with the readers with the help of book reviews that establishes trust in the community. The project also established familiarity with the author through the focused publication and Positioning of author profiles and interviews. It added credibility to the book by offering the reader an organic choice through listicles. We also targeted other platforms beyond print and digital like social media and online reading forums for 360-degree coverage and Content Distribution .
The author’s social media presence and interactions significantly improved reader engagement numbers. The information about the book and the author is now easily searchable on Google page #1 which was achieved through prime media coverage.
Sustained media push that made the
books seen and appreciated by readers.
Made sure that the readers are intrigued about
the book through 360-degree coverage in digital
and print media.
Created a cult by relaying the author's vision to
the readers and publicized it across various
media channels.
S. Venkatesh wanted to profile himself as an author as well as an investor, business leader, and inspirational speaker to cast out of single image recall. He wanted to move beyond the image of an author and establish thought leadership as a subject-matter expert in investment, business, and motivational space.
We planned a sustained PR push in the media with the help of multiple publications across various channels through Earned, Owned & Paid Media . Our prime focus was to seed the investor and business leader profile in his author interviews and Executive Positioning across social media and radio channels. We carefully targeted media beyond Print and Digital such as Events, Literature Festivals, Podcasts, and Radio shows to reach a wider and more versatile audience base. We concentrated on building a social media audience base by utilizing the media coverage, podcasts, and interviews.
An overwhelming response to the PR campaign was observed in the form of improved engagement and audience conversations on interactive platforms. His social media interactions have improved many folds and his public image took a versatile turn.
Utilised PR practices like print, podcasts, digital coverage and
many more to establish the author as a thought leader.
